In a context distinguished by Italian coffee, GB Space applies Italian renaissance elements to the space and incorporates modern materials and textures therein, perfectly combining with the modern times while keeping the romantic charm of Renaissance.
From electronics to coffee, from tradition to technology, from west to east, as one of the largest electronic brands in the world, PHILIPS, through such a carrier as traditional Italian coffee, integrates its own technological advantages and cooperates with GB Space in building the first cross-industry intelligent coffee shop in China. The challenge of this project is how to enhance the public’s recognition on the new brand image through interior design.
PH COFFEE is located at Beijing Financial Street, a gathering place of numerous financial institutes and enterprise headquarters, covering consumer groups varying from white collars to students. The 170 m2 space mainly consists of the front desk area, exhibition area and private area.
“PH COFFEE stands for pure Italian coffee. We associate Italy with many representative ancient Roman architectures.” Drawing inspiration from Italian coffee,GB Space starts from arch elements of ancient Roman architectures, and hope to make guests feel European fascination in the space through the restoration of lines. Based on the same design idea, metal lattice ceiling is the simplified ceiling of church during the Renaissance. The selection of these two elements indulges guests into Italian coffee atmosphere.