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新世界新活馆改造(北京)XINHUOGUAN

—— 室内剧场  |  INTERIOR THEATER

设计公司: GB SPACE 高白空间设计事务所  |  Design Firm: GB SPACE

 

室内设计结合新媒体技术打造沉浸式购物体验的艺术社区,强调线下的参与感,实现复合型业态,即购物中心+,通过与新媒体技术结合的互动体验,使传统的购物中心转变成具有情景式的主题乐园,新的空间模式及IP形象可以复制沿用,线上与线下结合,更好的满足了不同年龄阶段购物人群的需求。

Interior design combines new media technology to create an art community of immersive shopping experience, emphasizes offline participation, and realizes a complex business form, i.e. shopping center +. Through the interactive experience combined with new media technology, the traditional shopping center will be transformed into a theme park with situational style. The new space mode and IP image can be copied and used, and online and offline can be combined for better fullness to meet the needs of different age groups.

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